Kijktijd: 3:37. Publisher: Lexus Europe

Enter the LEXUS DESIGN AWARD: http://www.designboom.com/lexus-design-award-2012.html

At Lexus, we believe the mission of “DESIGN” is to enrich people’s lives while at the same time solving problems for society and the environment. We think it’s important to nurture and support young creators who can enrich our world to achieve this goal. That is the reason we have created the LEXUS DESIGN AWARD.

Prize & benefits:
– Ten entries will be selected to receive awards as “award winners”. The creators of the awarded works will be invited to the Milan Design Week.
– Two entries among the ten award winners will receive up to five million yen each to cover prototype production costs. The designers of the two entries will create prototypes of their awarded designs between February and March 2013 through sessions with two assigned mentors.
– The two prototypes and panel displays of the other eight awarded designs will be exhibited in the Lexus space at the Milan Design Week in 2013.

Enter the LEXUS DESIGN AWARD: http://www.designboom.com/lexus-design-award-2012.html

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